Build Tomorrow's Pipeline Today
For businesses with high-value contracts and long sales cycles, relying on a small sales team to consistently generate new opportunities is expensive and difficult to scale.
Certified Solution Partner
The problem
Opportunities can take 6–12 months to close, making consistent pipeline creation essential.
In niche industries there may only be hundreds or thousands of relevant buyers. Reaching the right people at the right time matters more than mass outreach.
Experienced salespeople are expensive — particularly when much of their time goes to prospecting, research, administration and follow-up.
Share of the workweek sales reps actually spend selling.
Salesforce
Average prospecting touchpoints needed to secure an initial meeting.
RAIN Group
The average B2B buying journey takes 10.1 months.
6SENSE
The challenge is creating consistent, measurable market coverage.
The solution
Fractional Ops combines targeted outbound, email, LinkedIn, dedicated business development support, and automated follow-up to build a repeatable pipeline engine — without the overhead of expanding your sales team.
2 full-time sales hires vs. Fractional Ops
Projection period
How you sell
Illustrative assumptions · not a forecast
Default activity: each rep targets 120 accounts/month at 5 touches; Fractional Ops targets 600 at 8 touches. Default meeting rates: 2.5% / 2%; 50% qualify. Edit these in the table. No pipeline is sourced during each side’s ramp-up, but costs still accrue. Pricing and operating figures are unconfirmed.
Conversion applies to qualified pipeline. Both models share the same sales cycle. Revenue is collected in full after 6 complete months; recurring spend and new pipeline continue monthly. Gross profit = revenue × gross margin. No opening pipeline, taxes, or extra payment delays are included.
CAC = monthly spend ÷ new clients per month at full productivity. LTV : CAC = one client’s lifetime revenue ÷ CAC; LTGP : CAC = one client’s lifetime gross profit ÷ CAC. Cumulative return = revenue (or gross profit) to date ÷ total spend to date. 1:1 is break-even; 10:1 is ten times investment. Monthly cash positivity excludes prior losses; payback is the first positive cumulative cash balance. Targets beyond the projection remain shown; “Not reached” means unattainable at these settings.
| Metric | 2 sales hires |  |
|---|---|---|
| Annual cost | $280,000 | $72,000 |
| Ramp-up before pipeline starts | 0 months | 0 months |
| Accounts targeted / month · hires per rep (editable) | 240 total · default 120 | default 600 |
| Meeting rate · per targeted account (editable) | default 2.5% | default 2% |
| Cost per targeted account | $97 | $10 |
| Meaningful touchpoints / month | 1,200 | 4,800 |
| Meetings / month | 6 | 12 |
| Pipeline / month · 50% qualify | $450,000 | $900,000 |
| New clients / month | 0.5 | 0.9 |
| Revenue / month · after sales cycle | $67,500 | $135,000 |
| Total investment · 18 months | $420,000 | $108,000 |
| Revenue Generated · 18 months | $810,000 | $1,620,000 |
| Gross Profit Generated · 20% margin | $162,000 | $324,000 |
| CAC · cost to win one client | $51,852 | $6,667 |
| Lifetime value per client | $150,000 | $150,000 |
| LTV : CAC · per client | 2.89:1 | 22.50:1 |
| LTGP : CAC · per client | 0.58:1 | 4.50:1 |
| Net cash (revenue) · 18 months | $390,000 | $1,512,000 |
| Net gross profit · 18 months | -$258,000 | $216,000 |
| Monthly cash flow positive | 7 months | 7 months |
| Payback Period · cumulative revenue | 10 months | 7 months |
| Payback Period · cumulative gross profit | Not reached | 8 months |
| Time to 3:1 cumulative revenue return | Not reached | 7 months |
| Time to 1:1 cumulative gross-profit return | Not reached | 8 months |
| Funding required · 18 months | $140,000 | $36,000 |
18-month projection · USD · cumulative revenue return target 3:1 · cumulative gross-profit return target 1:1
| Month | Hires investment | Hires revenue | Hires monthly cash | Hires net cash | Hires gross profit | Ops investment | Ops revenue | Ops monthly cash | Ops net cash | Ops gross profit |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | $23,333 | $0 | -$23,333 | -$23,333 | $0 | $6,000 | $0 | -$6,000 | -$6,000 | $0 |
| 2 | $46,667 | $0 | -$23,333 | -$46,667 | $0 | $12,000 | $0 | -$6,000 | -$12,000 | $0 |
| 3 | $70,000 | $0 | -$23,333 | -$70,000 | $0 | $18,000 | $0 | -$6,000 | -$18,000 | $0 |
| 4 | $93,333 | $0 | -$23,333 | -$93,333 | $0 | $24,000 | $0 | -$6,000 | -$24,000 | $0 |
| 5 | $116,667 | $0 | -$23,333 | -$116,667 | $0 | $30,000 | $0 | -$6,000 | -$30,000 | $0 |
| 6 | $140,000 | $0 | -$23,333 | -$140,000 | $0 | $36,000 | $0 | -$6,000 | -$36,000 | $0 |
| 7 | $163,333 | $67,500 | $44,167 | -$95,833 | $13,500 | $42,000 | $135,000 | $129,000 | $93,000 | $27,000 |
| 8 | $186,667 | $135,000 | $44,167 | -$51,667 | $27,000 | $48,000 | $270,000 | $129,000 | $222,000 | $54,000 |
| 9 | $210,000 | $202,500 | $44,167 | -$7,500 | $40,500 | $54,000 | $405,000 | $129,000 | $351,000 | $81,000 |
| 10 | $233,333 | $270,000 | $44,167 | $36,667 | $54,000 | $60,000 | $540,000 | $129,000 | $480,000 | $108,000 |
| 11 | $256,667 | $337,500 | $44,167 | $80,833 | $67,500 | $66,000 | $675,000 | $129,000 | $609,000 | $135,000 |
| 12 | $280,000 | $405,000 | $44,167 | $125,000 | $81,000 | $72,000 | $810,000 | $129,000 | $738,000 | $162,000 |
| 13 | $303,333 | $472,500 | $44,167 | $169,167 | $94,500 | $78,000 | $945,000 | $129,000 | $867,000 | $189,000 |
| 14 | $326,667 | $540,000 | $44,167 | $213,333 | $108,000 | $84,000 | $1,080,000 | $129,000 | $996,000 | $216,000 |
| 15 | $350,000 | $607,500 | $44,167 | $257,500 | $121,500 | $90,000 | $1,215,000 | $129,000 | $1,125,000 | $243,000 |
| 16 | $373,333 | $675,000 | $44,167 | $301,667 | $135,000 | $96,000 | $1,350,000 | $129,000 | $1,254,000 | $270,000 |
| 17 | $396,667 | $742,500 | $44,167 | $345,833 | $148,500 | $102,000 | $1,485,000 | $129,000 | $1,383,000 | $297,000 |
| 18 | $420,000 | $810,000 | $44,167 | $390,000 | $162,000 | $108,000 | $1,620,000 | $129,000 | $1,512,000 | $324,000 |
Case studies
A specialized printing company needed consistent prospecting across a narrow market of qualified publishers. A managed outbound program maintained market coverage with a leaner sales structure — then supported the decision to add internal sales capacity as opportunities accumulated.
Meetings booked from LinkedIn, by month
Meetings booked from email, by month
CRM-attributed value by month, 2026 (USD)
A specialized lease administration provider needed to reach decision-makers across niche commercial real estate segments. Targeted prospecting and consistent follow-up created relevant conversations and a measurable pipeline.
A small total addressable market doesn't mean a small opportunity. It means each relevant buyer deserves a better, more consistent engagement strategy.
$25,000 per opportunity · October estimated
“Exceeded my expectations. These systems are truly results-driven, and we saw measurable impact almost immediately. I often get asked by peers and other business owners how we're growing so quickly, and I tell them the same thing every time: 'You need to talk to Fractional Ops, they've been a key part of our success.'”
Tyson Eckess
President / Owner
IRON 5 Equipment & Repair
“My CRM and lead gen run smoothly now. I'm not super technical, and working alongside ops experts means issues or my wish list items get done right away. We're a small team, so it is great to have additional momentum with sales.”
Michael Goodwin
Co-Founder
Rise73
“I finally have a clear picture of what's going on with our campaigns. Everything's organized, easy to see, and it's made my day-to-day a lot smoother.”
Patrick Wilson
Director of Corporate Services
Site Selection Group
“I finally have a clear, accurate picture of our financials and overall business health. The systems now in place make it easy for me to stay on top of everything, and I feel confident in where things stand and clear on what I need to focus on each month.”
Trent Floyd
President
Algiere Hospitality
“I wish we'd engaged Fractional Ops much sooner. My team across all departments are now clear on what they must do and we finally have the data to make better and quicker decisions. I'm now significantly more effective and smooth in our change management; It's like night and day.”
Chris MacMillan
Chief Revenue Officer & Co-Founder
Precision Content
“Working with Fractional Ops is a significant advantage; they quickly pointed out areas for improvement I hadn't even considered, and their team helped me see real results in those areas fast!”
Jeffrey Hasham
Chief Executive Officer
Redishred Capital Corp
“I was thoroughly impressed within the very first month of working with Fractional Ops. Their sense of urgency and eagerness to drive results has my team engaged and excited. I'm confident in their ability to deliver on their commitments and, more importantly, provide a great ROI.”
Jeff Nelson
President
Nelson Industrial Inc.
“Fractional Ops supports my operational challenges with unmatched precision and focus. Now I quickly implement systems and procedures associated with profitable and efficient gains.”
Paulo Salomao
Founder & CEO
King Ursa Inc.
“My team is finally united around a clear strategy with measurable results and assigned priorities, and the CRO and Ops Experts give me a confidence and clarity I didn't see before.”
Jason McGuire
Owner
Real Property Management
“It's such a relief working with someone who just gets it. I don't have to explain things over and over — they take it, run with it, and get it done. When I go into meetings now, everything just adds up. The numbers make sense, the reports are solid, and I don't have to stress about what might be off.”
Jean-Claude Rochat
Owner & President
Arborist Now
“Exceeded my expectations. These systems are truly results-driven, and we saw measurable impact almost immediately. I often get asked by peers and other business owners how we're growing so quickly, and I tell them the same thing every time: 'You need to talk to Fractional Ops, they've been a key part of our success.'”
Tyson Eckess
President / Owner
IRON 5 Equipment & Repair
“My CRM and lead gen run smoothly now. I'm not super technical, and working alongside ops experts means issues or my wish list items get done right away. We're a small team, so it is great to have additional momentum with sales.”
Michael Goodwin
Co-Founder
Rise73
“I finally have a clear picture of what's going on with our campaigns. Everything's organized, easy to see, and it's made my day-to-day a lot smoother.”
Patrick Wilson
Director of Corporate Services
Site Selection Group
“I finally have a clear, accurate picture of our financials and overall business health. The systems now in place make it easy for me to stay on top of everything, and I feel confident in where things stand and clear on what I need to focus on each month.”
Trent Floyd
President
Algiere Hospitality
“I wish we'd engaged Fractional Ops much sooner. My team across all departments are now clear on what they must do and we finally have the data to make better and quicker decisions. I'm now significantly more effective and smooth in our change management; It's like night and day.”
Chris MacMillan
Chief Revenue Officer & Co-Founder
Precision Content
“Working with Fractional Ops is a significant advantage; they quickly pointed out areas for improvement I hadn't even considered, and their team helped me see real results in those areas fast!”
Jeffrey Hasham
Chief Executive Officer
Redishred Capital Corp
“I was thoroughly impressed within the very first month of working with Fractional Ops. Their sense of urgency and eagerness to drive results has my team engaged and excited. I'm confident in their ability to deliver on their commitments and, more importantly, provide a great ROI.”
Jeff Nelson
President
Nelson Industrial Inc.
“Fractional Ops supports my operational challenges with unmatched precision and focus. Now I quickly implement systems and procedures associated with profitable and efficient gains.”
Paulo Salomao
Founder & CEO
King Ursa Inc.
“My team is finally united around a clear strategy with measurable results and assigned priorities, and the CRO and Ops Experts give me a confidence and clarity I didn't see before.”
Jason McGuire
Owner
Real Property Management
“It's such a relief working with someone who just gets it. I don't have to explain things over and over — they take it, run with it, and get it done. When I go into meetings now, everything just adds up. The numbers make sense, the reports are solid, and I don't have to stress about what might be off.”
Jean-Claude Rochat
Owner & President
Arborist Now
Market expansion
For infrastructure, construction and related industries, the same outbound infrastructure can test demand across new regions.
Allocated to its 2026–2029 capital plan.
Provincial budget: multi-year capital plan prioritizes roads, schools and health facilities.
Infrastructure capital investment in the 2026–27 budget.
Budget 2026–27: capital investment across highways, health and municipal projects.
Strategic infrastructure investment in 2026–27.
Province outlines strategic infrastructure spend for transport, water and facilities.
These investments indicate potential markets worth investigating.
Optional growth lever
With 12-month purchasing cycles, test a smaller paid initial engagement — a design, feasibility or scoping phase. It creates earlier revenue while prospects evaluate larger projects.
Special Offer · Pilot Program
Days 1–30
Days 31–60
Days 61–90
What you receive
Start building the pipeline you'll need next year
You can keep adding sales overhead and hoping activity translates into revenue — or test a more scalable system with a defined 90-day commitment.